Chris Abraham

Being Pretty Isn’t Enough For Social Media Marketing: I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. A symptom of this disease is an expectation that others will go out of their way to pursue you.
Located in Blog
Influencer Marketing (IM): Influencer Marketing
I was a teenage Russian troll: In my early and mid-thirties I was part of a super-discrete, amazingly-effective, super-covert, mercenary troll army that lived and worked out of two floors of Rosslyn Twin Tower Two in Arlington, Virginia, the United States called New Media Strategies.
Located in Blog
Knock three times on the ceiling if you want me (or what Tony Orlando & Dawn taught me about online marketing): The biggest mistake that marketers make is that they don’t knock three times. Let me explain.
Located in Blog
Final thank you to Skinny Coconut Oil online influencers: We're at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. That's a lot of sterling positive mentions in only three months!
Located in Influencer Marketing (IM)
Influencer marketing should not be about collecting influencers: The worst thing about the internet has been the commodification of friendship
Located in Influencer Marketing (IM)
Audience Lab is a secret weapon for political advertisers: Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst.
Located in Blog
Why 9Round should be using SOCi for social media management: OK, this may well be my weirdest post ever, so bear with me. This isn't actually happening; it's theoretical. SOCi is a former client and 9Round is my new HIIT kickboxing gym.
Located in Social Media Marketing (SMM)
Use Instagram as the starting point to promote your business online: I chose Instagram as ground zero for Live Tweeting events because with just a little set-up, you can take just one filtered square photo with your smartphone using Instagram and you can automagically post to Facebook, Flicker, Tumblr, Twitter, and Swarm with one click — it just takes a little bold sharing of your organization’s Facebook, Flicker, Tumblr, Twitter, Swarm logins and passwords.
Located in Blog
3 predictions for online marketing in 2016: Happy holidays, readers! If you’re here visiting from a global fortune 500 company you may already know some of these predictions because, until now, only enterprises could hitherto afford to innovate and integrate the sort of services and application development required to go from the standard WordPress + Google Analytics + Google AdWords + MailChimp + Facebook set up that most SMBs are rocking for their web presence and online marketing.
Located in Blog

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