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Outside-In Marketing: Using Big Data to Guide Your Content Marketing by James Mathewson and Mike Moran
James Mathewson and Mike Moran are giving away $100,000 of consulting for only $12.
Located in Reviews
Influencer outreach is more PR than marketing or advertising
Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.
Located in Blog
I was a teenage Russian troll
In my early and mid-thirties I was part of a super-discrete, amazingly-effective, super-covert, mercenary troll army that lived and worked out of two floors of Rosslyn Twin Tower Two in Arlington, Virginia, the United States called New Media Strategies.
Located in Blog