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Outside-In Marketing: Using Big Data to Guide Your Content Marketing by James Mathewson and Mike Moran
James Mathewson and Mike Moran are giving away $100,000 of consulting for only $12.
Located in Reviews
Influencer outreach is more PR than marketing or advertising
Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.
Located in Blog
You can’t eat bare hands
In your business, how risky is your Plan A? Are you only chasing the big wins?
Located in Blog
I was a teenage Russian troll
In my early and mid-thirties I was part of a super-discrete, amazingly-effective, super-covert, mercenary troll army that lived and worked out of two floors of Rosslyn Twin Tower Two in Arlington, Virginia, the United States called New Media Strategies.
Located in Blog