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Outside-In Marketing: Using Big Data to Guide Your Content Marketing by James Mathewson and Mike Moran: James Mathewson and Mike Moran are giving away $100,000 of consulting for only $12.
Located in Reviews
Influencer outreach is more PR than marketing or advertising: Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.
Located in Influencer Marketing (IM)
A Social Media Conversation With Chris Abraham by The Buzz Bin: Geoff Livingston interviewed me for The Buzz Bin back on July 19, 2007, and I discovered it today while Vanity Searching and thought I would revive it and share it with you here.
Located in Blog
You can’t eat bare hands: In your business, how risky is your Plan A? Are you only chasing the big wins?
Located in Blog
I was a teenage Russian troll: In my early and mid-thirties I was part of a super-discrete, amazingly-effective, super-covert, mercenary troll army that lived and worked out of two floors of Rosslyn Twin Tower Two in Arlington, Virginia, the United States called New Media Strategies.
Located in Blog