Chris Abraham

Paid online influencer marketing is fully mainstream: Whether you choose to use online influencer marketing, go down the micro-influencer marketing rabbit hole, or go with sponsored links or native advertising, the state of the sponsored content biosphere is mature and everyone’s doing it in a desperate attempt to really get some attention of some interested parties—so so should you, too.
Located in Influencer Marketing (IM)
Promote your book with influencer marketing: I gave a presentation on how to promote your book (or your client’s book) by engaging online influencers. And I cited six books that I’ve promoted over the past couple of years on behalf of their authors: Glock and Law of the Jungle by Paul M. Barrett; Search Engine Marketing, Inc., by Mike Moran and Bill Hunt; Mindful Work by David Gelles; and The Creator’s Code by Amy Wilkinson
Located in Influencer Marketing (IM)
Skinny and Company Coconut Oil Testimonial: Testimonial for the micro-influencer marketing and influencer marketing work my company, Gerris Corp, did for Skinny and Company Coconut Oil.
Located in Blog
The quantum mechanics of blogger outreach: Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions.
Located in Influencer Marketing (IM)
The salesmanship of influencer marketing: Sales, marketing, and PR never comes down to price-per-seat or the discount offered by any one widget, it comes down to people, to relationships, to meeting needs, to solving problems, and to being responsive to needs and changes.
Located in Influencer Marketing (IM)
The State Of Earned Media Blogger Outreach: I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.
Located in Blog
The state of the blogger outreach union ten years on: The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers
Located in Influencer Marketing (IM)
TUNG Brush influencer marketing case study from Kristen Matthews: It’s always very important to get your client on your side, on your team. If you don’t have their buy-in, they might not be willing to commit so much time, money, and resources to something that could fail–especially in a world with lots and lots of affiliate marketing and advertising products.
Located in Influencer Marketing (IM)
What clients want and expect from influencer marketing: Clients want sales. In terms of KPIs (Key Performance Indicators), sales are king. People want to make money—not after seven-touches or down the road—but now!
Located in Influencer Marketing (IM)
What influencers want and expect from influencer marketing: When it comes to getting reviews and coverage from online influencers, you’ll only get exactly the amount of value that you put in, be it in the form of merchandise, compensation, respect, access, exclusivity, fandom, discounts, or even sweet residual profits from affiliate codes and profit-sharing.
Located in Influencer Marketing (IM)

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