Chris Abraham

Janet Thaeler & Maryanne Conlin on Influencer Marketing: Becoming an influencer is the best thing we have done; also, just say no to clients and products that won't work with social media marketing.
Located in Influencer Marketing (IM)
Influencer marketing is 1% inspiration, 99% perspiration: People are still inviting me to speak to their students! But who can follow Geoff Livingston? Nobody! Also, there were baked goods. Thank you to the lovely Brigitte Winter!
Located in Influencer Marketing (IM)
Final thank you to Skinny Coconut Oil online influencers: We're at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. That's a lot of sterling positive mentions in only three months!
Located in Influencer Marketing (IM)
Paid online influencer marketing is fully mainstream: Whether you choose to use online influencer marketing, go down the micro-influencer marketing rabbit hole, or go with sponsored links or native advertising, the state of the sponsored content biosphere is mature and everyone’s doing it in a desperate attempt to really get some attention of some interested parties—so so should you, too.
Located in Influencer Marketing (IM)
Win lifestyle influencers over with generosity and attentiveness: It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead.
Located in Influencer Marketing (IM)
The salesmanship of influencer marketing: Sales, marketing, and PR never comes down to price-per-seat or the discount offered by any one widget, it comes down to people, to relationships, to meeting needs, to solving problems, and to being responsive to needs and changes.
Located in Influencer Marketing (IM)
Promote your book with influencer marketing: I gave a presentation on how to promote your book (or your client’s book) by engaging online influencers. And I cited six books that I’ve promoted over the past couple of years on behalf of their authors: Glock and Law of the Jungle by Paul M. Barrett; Search Engine Marketing, Inc., by Mike Moran and Bill Hunt; Mindful Work by David Gelles; and The Creator’s Code by Amy Wilkinson
Located in Influencer Marketing (IM)
An automated solution for influencer marketing research: Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement.
Located in Influencer Marketing (IM)
Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study: A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running.
Located in Influencer Marketing (IM)
Why are you so afraid of engaging online influencers?: Tips for how your agency or firm should do outreach the right way
Located in Influencer Marketing (IM)

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