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Influencer marketing is 1% inspiration, 99% perspiration
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People are still inviting me to speak to their students! But who can follow Geoff Livingston? Nobody! Also, there were baked goods. Thank you to the lovely Brigitte Winter!
Located in
Influencer Marketing (IM)
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Thank You Skinny & Co Bloggers
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Latest in a the series of thank yous to the bloggers and online influencers who have made Skinny and Company coconut oil's earned media influencer marketing campaign possible
Located in
Influencer Marketing (IM)
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An automated solution for influencer marketing research
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Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement.
Located in
Influencer Marketing (IM)
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Influencer outreach is more PR than social media
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Discover and engage your allies with long-tail blogger outreach
Located in
Influencer Marketing (IM)
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Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study
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A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running.
Located in
Influencer Marketing (IM)
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Blogger Outreach is About the Permanent Record
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At the end of the day, this is all about getting into permanent record. Second Life may be cool, and so may be IM, but these are all ephemeral — the web and the blogosphere is indexed and exists much longer and to greater effect the longer and deeper the penetration a site has into Google’s, Technorati’s, and Ask.com’s site indices.
Located in
Influencer Marketing (IM)
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Influencer Marketing (IM)
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Influencer Marketing
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Launch your social campaign with guns blazing!
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When I have a client that needs something launched in a big way I go at it with guns-blazing.
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Social Media Marketing (SMM)
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Take your bloggers and social media influencers to lunch
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Take your social media influencers to breakfast, coffee, lunch, drinks, dinner, nightcap — you decide what’s appropriate.
Located in
Social Media Marketing (SMM)
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The State Of Earned Media Blogger Outreach
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I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.
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