Chris Abraham

Kindness opens many doors online: While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness.
Located in Blog
The state of the blogger outreach union ten years on: The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers
Located in Influencer Marketing (IM)
The quantum mechanics of blogger outreach: Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions.
Located in Influencer Marketing (IM)
Thank You Skinny & Co Bloggers: Latest in a the series of thank yous to the bloggers and online influencers who have made Skinny and Company coconut oil's earned media influencer marketing campaign possible
Located in Influencer Marketing (IM)
Why are you so afraid of engaging online influencers?: Tips for how your agency or firm should do outreach the right way
Located in Influencer Marketing (IM)
Influencer Marketing (IM): Influencer Marketing
Launch your social campaign with guns blazing!: When I have a client that needs something launched in a big way I go at it with guns-blazing.
Located in Social Media Marketing (SMM)
Take your bloggers and social media influencers to lunch: Take your social media influencers to breakfast, coffee, lunch, drinks, dinner, nightcap — you decide what’s appropriate.
Located in Social Media Marketing (SMM)

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