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Being Pretty Isn’t Enough For Social Media Marketing
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I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. A symptom of this disease is an expectation that others will go out of their way to pursue you.
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Blog
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Chris Abraham's Social Media Marketing (SMM) Skills
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I have been a professional marketer to online communities since way before Facebook and Twitter existed.
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Capabilities
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Social Media Marketing (SMM)
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Social Media Marketing
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Reddit is rolling out new user profile and moderation features
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Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo. This started rolling out 5-months ago.
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Blog
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Why promoting a brand takes perseverance
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Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses.
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Blog
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Tone: it’s not what you say, it’s what people hear
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Show all of your beautiful colors, Little Rainbow! Even the biggest bro tears up when he’s compelled to give his best bro a Best Man speech; even the steeliest ruffian is oft reduced to tears when delivering his dad’s Eulogy.
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Blog
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Slow and steady content-creation wins the Google Search race
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Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.”
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Blog
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Five social media courses make one social media strategy meal
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Most social media marketing strategies are like my mum and me in Genova: we were supremely blissed-out happy with our experience of the authentic, delicious, "to the tooth" spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter, pasta a la Facebook, and lasagna al Instagram.
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Social Media Marketing (SMM)
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Healthcare Needs Social Media Influencer Marketing
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There are thousands of people online this very moment who are working hard on sorting out how to make the most of a life that has been affected by illness and disease — their own or as caregivers. Tens of thousands. Being a caregiver isn’t easy and walking into the brick wall known as diagnosis is even harder and more life-changing.
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Social Media Marketing (SMM)
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My influencer marketing tools of the trade
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I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients when we do blogger outreach and influencer engagement campaigns.
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Influencer Marketing (IM)
