Chris Abraham

Kindness opens many doors online: While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness.
Located in Blog
The state of the blogger outreach union ten years on: The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers
Located in Influencer Marketing (IM)
Influencer marketing should not be about collecting influencers: The worst thing about the internet has been the commodification of friendship
Located in Influencer Marketing (IM)
The quantum mechanics of blogger outreach: Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions.
Located in Influencer Marketing (IM)
Janet Thaeler & Maryanne Conlin on Influencer Marketing: Becoming an influencer is the best thing we have done; also, just say no to clients and products that won't work with social media marketing.
Located in Influencer Marketing (IM)
Final thank you to Skinny Coconut Oil online influencers: We're at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. That's a lot of sterling positive mentions in only three months!
Located in Influencer Marketing (IM)
Paid online influencer marketing is fully mainstream: Whether you choose to use online influencer marketing, go down the micro-influencer marketing rabbit hole, or go with sponsored links or native advertising, the state of the sponsored content biosphere is mature and everyone’s doing it in a desperate attempt to really get some attention of some interested parties—so so should you, too.
Located in Influencer Marketing (IM)
Influencer outreach is more PR than social media: Discover and engage your allies with long-tail blogger outreach
Located in Influencer Marketing (IM)
Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study: A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running.
Located in Influencer Marketing (IM)
Influencer Marketing: Persistence is Fertile: If you assume someone isn’t interested in getting to know you better just because they don’t hear you the first or second time, then you’re doomed. The Internet is the busiest, loudest, most distracting place ever created. It’s global, impersonal, and mostly anonymous.
Located in Influencer Marketing (IM)

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