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People are Already Talking About You

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The Internet is neither a place nor a destination. One cannot broadcast to the Internet and there is very little correlation between throwing money at online advertising and building brand equity online.

People are Already Talking About You

Abraham Harrison LLC

To quote the Cluetrain Manifesto, “markets are conversations,” and marketing to the Internet not only requires engagement in the conversation that is already happening online, but it also requires engaging with the people having these online conversations.

Mar 25, 2007 12:00 AM