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An automated solution for influencer marketing research
Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement.
Located in Influencer Marketing (IM)
Blog Community Outreach
A powerful technique for building community on blogs is to find a compelling item about your industry, products, and services, then search for blogs that are already talking about it on Technorati.
Located in Blog
Blogger Outreach
Blogger outreach is a process by which we identify the influencers in your space and activate them on behalf of your brand. We have been doing this since 2003. It’s our meat and potatoes.
Located in Services
Blogger Outreach is About the Permanent Record
At the end of the day, this is all about getting into permanent record. Second Life may be cool, and so may be IM, but these are all ephemeral — the web and the blogosphere is indexed and exists much longer and to greater effect the longer and deeper the penetration a site has into Google’s, Technorati’s, and Ask.com’s site indices.
Located in Influencer Marketing (IM)
Earned media blogger outreach is alive and well!
Everything the blogger does on your behalf -- for free -- is a gift, a blessing, a mitzvah!
Located in Influencer Marketing (IM)
Influencer Marketing (IM)
Influencer Marketing
Influencer marketing is 1% inspiration, 99% perspiration
People are still inviting me to speak to their students! But who can follow Geoff Livingston? Nobody! Also, there were baked goods. Thank you to the lovely Brigitte Winter!
Located in Influencer Marketing (IM)
Influencer outreach is more PR than social media
Discover and engage your allies with long-tail blogger outreach
Located in Influencer Marketing (IM)
Influencer outreach is more PR than marketing or advertising
Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.
Located in Influencer Marketing (IM)
Janet Thaeler & Maryanne Conlin on Influencer Marketing
Becoming an influencer is the best thing we have done; also, just say no to clients and products that won't work with social media marketing.
Located in Influencer Marketing (IM)