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Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement.

A powerful technique for building community on blogs is to find a compelling item about your industry, products, and services, then search for blogs that are already talking about it on Technorati.

At the end of the day, this is all about getting into permanent record. Second Life may be cool, and so may be IM, but these are all ephemeral — the web and the blogosphere is indexed and exists much longer and to greater effect the longer and deeper the penetration a site has into Google’s, Technorati’s, and Ask.com’s site indices.

Everything the blogger does on your behalf -- for free -- is a gift, a blessing, a mitzvah!

I’ve run a social media marketing agency since Autumn 2006. In that time, we’ve learned quite a lot. One of my biggest learnings is that you can’t always get a direct bead on your demographic target–and that’s OK. We’ve worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. Social media marketing and blogger outreach and activation can be effective for everything, though it isn’t always clear how. B2B seems to be the least confident that social can help them but I believe we have really sorted it out: What I’ve learned is that if you cannot target your dream customer directly, you can target everyone around him.

Influencer Marketing

People are still inviting me to speak to their students! But who can follow Geoff Livingston? Nobody! Also, there were baked goods. Thank you to the lovely Brigitte Winter!

Discover and engage your allies with long-tail blogger outreach

Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.

Becoming an influencer is the best thing we have done; also, just say no to clients and products that won't work with social media marketing.