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Influencer Marketing (IM)
Influencer Marketing
Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study
A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running.
Located in Influencer Marketing (IM)
Influencer outreach is more PR than social media
Discover and engage your allies with long-tail blogger outreach
Located in Influencer Marketing (IM)
An automated solution for influencer marketing research
Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement.
Located in Influencer Marketing (IM)
Why promoting a brand takes perseverance
Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses.
Located in Blog
Thank You Skinny & Co Bloggers
Latest in a the series of thank yous to the bloggers and online influencers who have made Skinny and Company coconut oil's earned media influencer marketing campaign possible
Located in Influencer Marketing (IM)
Influencer marketing is 1% inspiration, 99% perspiration
People are still inviting me to speak to their students! But who can follow Geoff Livingston? Nobody! Also, there were baked goods. Thank you to the lovely Brigitte Winter!
Located in Influencer Marketing (IM)
Janet Thaeler & Maryanne Conlin on Influencer Marketing
Becoming an influencer is the best thing we have done; also, just say no to clients and products that won't work with social media marketing.
Located in Influencer Marketing (IM)
Kindness opens many doors online
While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness.
Located in Blog
Earned media blogger outreach is alive and well!
Everything the blogger does on your behalf -- for free -- is a gift, a blessing, a mitzvah!
Located in Influencer Marketing (IM)