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Blogger outreach is a process by which we identify the influencers in your space and activate them on behalf of your brand. We have been doing this since 2003. It’s our meat and potatoes.

Influencer Marketing

While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness.

When I have a client that needs something launched in a big way I go at it with guns-blazing.

Take your social media influencers to breakfast, coffee, lunch, drinks, dinner, nightcap — you decide what’s appropriate.

Latest in a the series of thank yous to the bloggers and online influencers who have made Skinny and Company coconut oil's earned media influencer marketing campaign possible

Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions.

The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers

Tips for how your agency or firm should do outreach the right way