Chris Abraham

Bespoke SEO: The Savile Row Approach to Your Website: Most SEO today is like buying a trendy fast-fashion suit and hoping it passes as tailored—it might look okay for a moment, but over time, the seams start to unravel.
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Bespoke SEO: Therapy for SEO Dysmorphia and the Art of Aligning Reality with Rankings: Or: How I Learned to Stop Chasing SEO Mirages and Started Doing the Work
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From Map Pack Obscurity to Local Lead Engine: A Strategic Guide to Local SEO for High-Stakes Service Businesses: If you're in a competitive, trust-sensitive service industry — like financial services, legal, or home contracting — local SEO isn't optional. Here's how to turn your Google Business Profile into your most valuable lead generator, and why most businesses do it backward.
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From Search to Summon: SEO for the AI-Powered Web: For years, SEO was a game of keywords, links, and rankings. You’d optimize a page, chase some backlinks, pray to the algorithm gods, and hope for a good spot in the Google SERPs.
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Practical SEO: Stop Chasing Trends and Start Fixing Your Website: Or: How I Learned to Stop Worrying and Love the Basics
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What Clients Really Need From an SEO Strategist: Beyond Rankings, PDFs, and Plugins: Located in Blog
When SEO Gets Serious: What I Look for in the First 20 Minutes of Any Real Discovery Call: In a world of keyword fluff and templated SEO pitches, I’ve carved a different path. This post walks through my exact discovery call mindset — what I probe, what I diagnose fast, and how I determine if I can actually move the needle for a business. Whether you're hiring or just curious about what a real SEO operator looks for, here’s your inside peek.
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