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Kindness opens many doors online
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While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness.
Located in
Blog
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Launch your social campaign with guns blazing!
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When I have a client that needs something launched in a big way I go at it with guns-blazing.
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Social Media Marketing (SMM)
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Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study
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A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running.
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Influencer Marketing (IM)
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My influencer marketing tools of the trade
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I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients when we do blogger outreach and influencer engagement campaigns.
Located in
Influencer Marketing (IM)
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Take your bloggers and social media influencers to lunch
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Take your social media influencers to breakfast, coffee, lunch, drinks, dinner, nightcap — you decide what’s appropriate.
Located in
Social Media Marketing (SMM)
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Thank You Skinny & Co Bloggers
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Latest in a the series of thank yous to the bloggers and online influencers who have made Skinny and Company coconut oil's earned media influencer marketing campaign possible
Located in
Influencer Marketing (IM)
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The quantum mechanics of blogger outreach
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Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions.
Located in
Influencer Marketing (IM)
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The State Of Earned Media Blogger Outreach
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I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.
Located in
Blog
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The state of the blogger outreach union ten years on
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The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers
Located in
Influencer Marketing (IM)
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Why promoting a brand takes perseverance
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Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses.
Located in
Blog
