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Why are you so afraid of engaging online influencers?
Tips for how your agency or firm should do outreach the right way
Located in Blog
The state of the blogger outreach union ten years on
The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers
Located in Blog
Blogger Outreach
Blogger outreach is a process by which we identify the influencers in your space and activate them on behalf of your brand. We have been doing this since 2003. It’s our meat and potatoes.
Located in Services
Launch your social campaign with guns blazing!
When I have a client that needs something launched in a big way I go at it with guns-blazing.
Located in Blog
Take your bloggers and social media influencers to lunch
Take your social media influencers to breakfast, coffee, lunch, drinks, dinner, nightcap — you decide what’s appropriate.
Located in Blog
The quantum mechanics of blogger outreach
Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions.
Located in Blog
Kindness opens many doors online
While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness.
Located in Blog
Thank You Skinny & Co Bloggers
Latest in a the series of thank yous to the bloggers and online influencers who have made Skinny and Company coconut oil's earned media influencer marketing campaign possible
Located in Blog