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Chris Abraham's Social Media Marketing (SMM) Skills
I have been a professional marketer to online communities since way before Facebook and Twitter existed.
Located in Capabilities
Don’t Ignore Message Boards In Your Social Media Marketing Strategy
The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and overlooking the rest. In our constant hunger for the latest and greatest, we have mostly abandoned working-class heroes like forums and message boards, preferring exciting new money to boring old money. But isn’t any kind of money good?
Located in Blog
Five social media courses make one social media strategy meal
Most social media marketing strategies are like my mum and me in Genova: we were supremely blissed-out happy with our experience of the authentic, delicious, "to the tooth" spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter, pasta a la Facebook, and lasagna al Instagram.
Located in Social Media Marketing (SMM)
Healthcare Needs Social Media Influencer Marketing
There are thousands of people online this very moment who are working hard on sorting out how to make the most of a life that has been affected by illness and disease — their own or as caregivers. Tens of thousands. Being a caregiver isn’t easy and walking into the brick wall known as diagnosis is even harder and more life-changing.
Located in Social Media Marketing (SMM)
How to court Google with chivalry and courtly love
Online reputation is a marathon and not a sprint.
Located in Search Engine Optimization (SEO)
In praise of social media mediocrity
Social media rewards consistency, persistence, and attention, even if it isn't super-service or if you take a full 24-hours to respond to a query or concern.
Located in Social Media Marketing (SMM)
Influencer marketing should not be about collecting influencers
The worst thing about the internet has been the commodification of friendship
Located in Influencer Marketing (IM)
Launch your social campaign with guns blazing!
When I have a client that needs something launched in a big way I go at it with guns-blazing.
Located in Social Media Marketing (SMM)
My influencer marketing tools of the trade
I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients when we do blogger outreach and influencer engagement campaigns.
Located in Influencer Marketing (IM)
Nice mention in GaggleAMP: The secret weapon of online influence
Thanks to JD Lasica for including me in his latest post on Socialmedia.biz
Located in Influencer Marketing (IM)