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Reputation management is not about dressing up mistakes. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Infomercials, major Hollywood pictures, and President Donald J. Trump are doing it, so should you.

As part of my SEO practice, I also do personal and corporate online reputation management (ORM) which is defensive SEO.

You'll easily need to take an entire year of constant gardening on order to effect Google in any real way during an online reputation management campaign.

Most social media marketing strategies are like my mum and me in Genova: we were supremely blissed-out happy with our experience of the authentic, delicious, "to the tooth" spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter, pasta a la Facebook, and lasagna al Instagram.

Gerris Corp pioneered the Online Brand Promotion and Protection industry with its Influencer Marketing and Online Reputation Marketing services.

Today's episode is about online reputation management, often shortened to ORM, though I don't know if people call it ohhrmm.

I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR.

This article was originally published on the Argentum website on December 20, 2019 and written by Sara Wildberger

You are not helpless in the face of negative search results. A directed, well-executed, diligent campaign will place your desired results high in the list, pushing undesirable results down to irrelevant pages where the majority of Internet users do not bother to look. 90% of searchers never look past the first page – i.e. the first 10 results. 99% of searchers never look beyond the second page. We will work to get the undesirable results as far from those first two pages as possible