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In many ways, influencer marketing is just like a wedding: the wedding is being thrown for the bride; however, the reception is thrown for the guests.

Pattern your influencer marketing campaigns on comic cons and you can’t go wrong: people dress up in cosplay, who knows what happens at night, and there’s shameless branding, selling, promoting, marketing, and influencing everywhere you look. It’s built in!

The worst thing about the internet has been the commodification of friendship

If you assume someone isn’t interested in getting to know you better just because they don’t hear you the first or second time, then you’re doomed. The Internet is the busiest, loudest, most distracting place ever created. It’s global, impersonal, and mostly anonymous.

Influencer Outreach is one of the services that sets Gerris apart from other Digital PR firms.

Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.

Influencer Relations is one of the services that sets Gerris apart from other Digital PR firms.

Becoming an influencer is the best thing we have done; also, just say no to clients and products that won't work with social media marketing.

While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness.

When I have a client that needs something launched in a big way I go at it with guns-blazing.