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Search Engine Optimization (SEO)

Why your keywords suck and are outdated

When it comes to SEO, I don't just advise with platitudes. I get the work done, from soup to nuts. When I talk SEO, I mean organic search engine optimization, not including black hat link building or buying ads. I work hard on making your site faster, better, more complete, and I make sure all your images have ALT tags, all your copy has keywords, all your CSS and JS are optimized and cached, and I will make sure you're wired to Google Analytics, Google Webmasters, Bing Webmaster Tools and even Yandex. I'll implement Yoast SEO, if you're on Drupal or Wordpress, and I'll even get you onto the Cloudflare CDN for free to help speed things up.

You employees and staff are the flesh and blood and memory of your company. Interview them as the source of your content marketing strategy. Allow them to become part of the company's narrative. It'll help both your online reputation and your natural organic search success.

You won’t confuse your visitors or piss off Google Search if you start posting historical newsletters, news items, press releases, product launches, and blog posts — as long as you’re honest.