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Influencer marketing is like a wedding
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In many ways, influencer marketing is just like a wedding: the wedding is being thrown for the bride; however, the reception is thrown for the guests.
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Influencer Marketing (IM)
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Influencer marketing should be fun
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Pattern your influencer marketing campaigns on comic cons and you can’t go wrong: people dress up in cosplay, who knows what happens at night, and there’s shameless branding, selling, promoting, marketing, and influencing everywhere you look. It’s built in!
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Influencer Marketing (IM)
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Influencer marketing should not be about collecting influencers
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The worst thing about the internet has been the commodification of friendship
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Influencer Marketing (IM)
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Influencer Marketing: Persistence is Fertile
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If you assume someone isn’t interested in getting to know you better just because they don’t hear you the first or second time, then you’re doomed. The Internet is the busiest, loudest, most distracting place ever created. It’s global, impersonal, and mostly anonymous.
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Influencer Marketing (IM)
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Influencer outreach is more PR than marketing or advertising
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Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.
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Influencer Marketing (IM)
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Janet Thaeler & Maryanne Conlin on Influencer Marketing
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Becoming an influencer is the best thing we have done; also, just say no to clients and products that won't work with social media marketing.
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Influencer Marketing (IM)
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Kindness opens many doors online
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While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness.
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Blog
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Launch your social campaign with guns blazing!
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When I have a client that needs something launched in a big way I go at it with guns-blazing.
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Social Media Marketing (SMM)
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Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study
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A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running.
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Influencer Marketing (IM)
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My influencer marketing tools of the trade
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I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients when we do blogger outreach and influencer engagement campaigns.
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Influencer Marketing (IM)
