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Being Pretty Isn’t Enough For Social Media Marketing
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I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. A symptom of this disease is an expectation that others will go out of their way to pursue you.
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Blog
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Influencer Marketing (IM)
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Influencer Marketing
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Backfill your corporate history onto your blog for Google
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You won’t confuse your visitors or piss off Google Search if you start posting historical newsletters, news items, press releases, product launches, and blog posts — as long as you’re honest.
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Blog
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Slow and steady content-creation wins the Google Search race
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Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.”
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Blog
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Five social media courses make one social media strategy meal
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Most social media marketing strategies are like my mum and me in Genova: we were supremely blissed-out happy with our experience of the authentic, delicious, "to the tooth" spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter, pasta a la Facebook, and lasagna al Instagram.
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Social Media Marketing (SMM)
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All your best content may now be considered fake news
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While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter.
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Blog
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The more the messier for content marketing SEO success
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Populism 2017 — stop trying to appeal to your Headmaster or the Yale Law Journal, the future’s in that other bubble, a bubble where your choice of words and how you write them color your writing as much as does the content.
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Blog
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Blog2Social removes all social sharing pain
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Share your blog posts customized for each network, automated and scheduled at the right time on social media profiles, pages and groups.
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Social Media Marketing (SMM)
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Your team is the best content source for search
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You employees and staff are the flesh and blood and memory of your company. Interview them as the source of your content marketing strategy. Allow them to become part of the company's narrative. It'll help both your online reputation and your natural organic search success.
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Blog
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Outside-In Marketing Book Review
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This is an interesting book because it's written by enterprise-level Search Engine Marketing (SEM) geniuses. They eat big data for breakfast every day.
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Blog
