Intelligent B2B Brands Are Dominating LinkedIn: Here's How
That’s where LinkedIn digital marketing comes in handy. It connects hundreds of millions of professionals, many of whom want to buy corporately from companies.
So, what are these brands doing on this platform, and how are they becoming so successful? Well, you’re about to find out. We look at some of the tactics and techniques they are using, and how they could help your B2B firm dominate this space.
Hosting And Promotional Events
Many of the most effective B2B companies are using LinkedIn to host their events. Brands are investing in live workshops, Q&A sessions, webinars, and more.
Fortunately, these strategies are quite easy on LinkedIn and don’t require a great deal of effort once the content is ready to go. For example, you can use LinkedIn Events to promote webinars, virtual conferences, and much more.
You can also share events using the online tool and even advertise them in the messaging inboxes of targeted users if you pay LinkedIn some money.
Post-event sharing is also possible on the platform, which is a great way to keep people interested and provide additional content where needed.
Building A Strong Network
Building a strong network is another way that successful B2B businesses build their brands on LinkedIn. Companies send business correspondence to prospects and partners on the platform, offering value. They also contact industry leaders.
The best way to interact is to start by commenting on the posts of people in the network. Sharing articles and congratulating them on their milestones can be helpful.
It’s also wise to join LinkedIn Groups. These target audiences are in your sector, making it easier to get hold of the people you want to sell to.
Running Targeted Outreach
You also see many of the most successful B2B firms in the space running targeted outreach campaigns.
These allow brands to reach out directly to decision-makers instead of blindly going after the rank-and-file.
Targeted outreach is pretty simple on LinkedIn using the Sales Navigator tool. It identifies leads based on job roles and qualifications, allowing firms to send information only to the people who can choose to buy their services.
Creating a sequence of follow-up messages to nurture relationships is also helpful. These enable value at every touch point, leading to more engagement and a higher likelihood of making a sale.
Sharing Value-Driven Content
Finally, many of the top B2B brands marketing on LinkedIn are using value-driven content to drive conversions. These companies understand that even people in businesses often need help with technical aspects of their work.
Providing this content is an excellent way to turn you into a thought leader in your industry. The more you can provide insights, the more your team will trust and respect you. Using a mix of formats, like infographics and polls can also help.