7 Solid Reasons to Get an App for Your Business
If you’ve been considering building an app for your business, you wouldn’t be the only one. The problem you might be facing is that investing in an app can feel like a big leap for your business, especially if it’s only just starting to spread its wings. But you might be wrong!
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Always connected
One of the best parts of having an app for your business is that you’re literally always just a tap away from your customers. And it’s not just a win for you, either. Having an app makes you accessible at all times, meaning customers can access it anywhere if they want to shop or even find out some helpful information.
As a business, you can use the app to send push notifications directly into people’s pockets - and for quite literally anything! Whether it’s a big sale event you’ve got coming up or a new line of products in stock, you can let them know straight away. Again, the customer wins by hearing about special deals before the masses.
Boost brand visibility
Your branding will quite literally be on someone’s home screen. If you think about it, that’s pretty powerful in itself. Having your logo always there (even if they don’t regularly use your app) will be a constant reminder of your brand. In turn, this creates a stronger connection with your brand. This means that the next time they need a product or service that you offer, you can bet that they will think of your app first.
Make payments easier than ever
Another fantastic reason to consider having an app built for your business is how easy you can make it for customers to pay you. A well-built app can make checking out such an easy process! Whether you’re selling products, services, or even subscriptions, your app will be able to let people pay in a modern and secure way.
That’s where you’ll need the help from a company like North payments. The last thing you want is to have an unstable payment gateway in your app. You want to be able to reassure customers that their financial info is safe when using your app! If you’re spending money on building a swanky app, you’ll need to make sure it’s a safe one to use too.
Personalisation
You can also use an app to really personalise your customers’ experience with you. You can use data from their personal activity on your app to recommend products, send across limited time offers, or even give them a cheeky reminder that they didn’t check out the last time they were using your app. As an example, if you run a coffee shop, you could send customers a “Good morning!” message with discounts on their usual order. Little touches like this are meaningful to customers and will keep them coming back time and time again.
Sets you apart from competitors
While there are a lot of businesses that have apps, it’s still not something that’s widely done, especially for smaller businesses. Having your own dedicated app will set you apart from your competitors! It shows your customers that you think about their needs before they even do, and you’ve built an app to make their lives easier! Not only that, but an app can also help make your business look professional and “up to date” technology wise, which is another bonus in itself.
Gather useful data
An app might also be useful when it comes to gathering useful data about your customers. And no, we don’t mean data you shouldn’t be using, we mean their behaviours when using your app. Things like what products they’re looking at, which parts of the app they use the most, and how often they open it. This information can help you make smarter decisions about your products. For example, if you notice people are looking at a certain product but never adding it to cart, you could offer a limited time discount to help move stock.
Improves customer loyalty
Finally, an app is extremely useful at improving customer loyalty. Giving customers discounts in some way or another when they use your app to shop with you will keep them coming back each time they need a product or service that you provide! Win-win!