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Reputation management is not about dressing up mistakes
If you want to fix your online reputation, writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your own house in order.
Located in Online Reputation Management (ORM)
Search + Social = Online Reputation Management
I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation.com, Gerris, or for Status Labs: too little content online!
Located in Blog
SEO + Social = ORM
The goal of a successful online reputation management campaign is to own as many search results as you can — own, not just news about you — across the first two pages of Google search.
Located in Blog
Discover cutting-edge insights on public relations, messaging, reputation management, outreach, and content strategy with The Proactive Report. Published monthly, this newsletter and platform offer expert perspectives on navigating today’s media landscape, crafting compelling narratives, and managing brand reputation in an evolving digital world. Join a growing community of PR professionals, communicators, and thought leaders by subscribing today! Plus, if you have valuable expertise in PR, content creation, or outreach, we welcome article contributions. Subscribe & Follow: Website: https://proactivereport.com/ Newsletter: https://www.linkedin.com/newsletters/the-proactive-report-7111723512079228928/ Facebook: https://www.facebook.com/ProactiveReport/ Let’s elevate the conversation in PR—subscribe, share, and contribute!
Located in Links
Why you need 3,643 domains just like President Donald J. Trump
We in the business call this armoring — and too few high-wealth individuals, high-profile individuals, brands, politicians, celebrities, companies, or families ever spend the small sums of money, over time, in the front end to do this sort of crisis preparation.
Located in Blog
You Can’t Ignore the Power That Search Holds for Your Business
If you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? Just baby pictures, workout check-ins, adorable kittens and the self-indulgent ramblings of under-employed folks too far to either the left or the right to amount to much.
Located in Blog
You’re the culmination of what you’ve shared and kept online
If you haven’t been writing about what you know about marketing, public relations (PR), digital advertising, social media marketing, influencer marketing, content marketing, marketing automation, online reputation management (ORM), search engine marketing (SEM), and search engine optimization (SEO) on a blog or online publication for as long as you’ve been passionate about these subjects, you should start now.
Located in Blog