Search results

This article was originally published on the Argentum website on December 20, 2019 and written by Sara Wildberger

You are not helpless in the face of negative search results. A directed, well-executed, diligent campaign will place your desired results high in the list, pushing undesirable results down to irrelevant pages where the majority of Internet users do not bother to look. 90% of searchers never look past the first page – i.e. the first 10 results. 99% of searchers never look beyond the second page. We will work to get the undesirable results as far from those first two pages as possible

Chris Abraham co-developed Online Reputation Management (ORM) with Steve Stesney while employed by New Media Strategies (NMS) in 2002 and has been doing ORM for Abraham Harrison, Reputation.com with Michael Fertik, and Gerris Corp ever since.

Gerris and Chris Abraham offer specialized Online Reputation Management (ORM) to safeguard and improve your brand's online presence. With a focus on controlling search results and employing strategic content creation, our global team provides 24/7 support to handle any social media crises and ensure you are seen in the best light online. Take control of your digital footprint with Gerris' ORM services.

The way you feel now about all those photos of you at the beach, in your suit, body-proud, tanned and drinking — liberation and joy — may end up making you feel completely different in your near future — trapped and ashamed. No matter how young you may be, reading these words, you need to start thinking long-game when it comes to your online reputation.

If you want to fix your online reputation, writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your own house in order.

I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation.com, Gerris, or for Status Labs: too little content online!

The goal of a successful online reputation management campaign is to own as many search results as you can — own, not just news about you — across the first two pages of Google search.

Discover cutting-edge insights on public relations, messaging, reputation management, outreach, and content strategy with The Proactive Report. Published monthly, this newsletter and platform offer expert perspectives on navigating today’s media landscape, crafting compelling narratives, and managing brand reputation in an evolving digital world. Join a growing community of PR professionals, communicators, and thought leaders by subscribing today! Plus, if you have valuable expertise in PR, content creation, or outreach, we welcome article contributions. Subscribe & Follow: Website: https://proactivereport.com/ Newsletter: https://www.linkedin.com/newsletters/the-proactive-report-7111723512079228928/ Facebook: https://www.facebook.com/ProactiveReport/ Let’s elevate the conversation in PR—subscribe, share, and contribute!

We in the business call this armoring — and too few high-wealth individuals, high-profile individuals, brands, politicians, celebrities, companies, or families ever spend the small sums of money, over time, in the front end to do this sort of crisis preparation.