Chris Abraham

Search + Social = Online Reputation Management: I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation.com, Gerris, or for Status Labs: too little content online!
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SEO + Social = ORM: The goal of a successful online reputation management campaign is to own as many search results as you can — own, not just news about you — across the first two pages of Google search.
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Why you need 3,643 domains just like President Donald J. Trump: We in the business call this armoring — and too few high-wealth individuals, high-profile individuals, brands, politicians, celebrities, companies, or families ever spend the small sums of money, over time, in the front end to do this sort of crisis preparation.
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You Can’t Ignore the Power That Search Holds for Your Business: If you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? Just baby pictures, workout check-ins, adorable kittens and the self-indulgent ramblings of under-employed folks too far to either the left or the right to amount to much.
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You’re the culmination of what you’ve shared and kept online: If you haven’t been writing about what you know about marketing, public relations (PR), digital advertising, social media marketing, influencer marketing, content marketing, marketing automation, online reputation management (ORM), search engine marketing (SEM), and search engine optimization (SEO) on a blog or online publication for as long as you’ve been passionate about these subjects, you should start now.
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