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The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and overlooking the rest. In our constant hunger for the latest and greatest, we have mostly abandoned working-class heroes like forums and message boards, preferring exciting new money to boring old money. But isn’t any kind of money good?

Twitter is more alive and vibrant today than ever before. It’s become as essential to real-time communication as amateur radio, broadcast radio and television, the cellular spectrum, POTS dial tone, water, sewage, electricity, and the internet. But it’s not uniquely essential to public relations, marketing, or advertising any more.

How to develop an effective public relations (PR) blog strategy for your company or organization.

Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.

Sales, marketing, and PR never comes down to price-per-seat or the discount offered by any one widget, it comes down to people, to relationships, to meeting needs, to solving problems, and to being responsive to needs and changes.

Discover and engage your allies with long-tail blogger outreach

Over the last ten years that Gerris Corp has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

Geoff Livingston interviewed me for The Buzz Bin back on July 19, 2007, and I discovered it today while Vanity Searching and thought I would revive it and share it with you here.

Online reputation is a marathon and not a sprint.

In your business, how risky is your Plan A? Are you only chasing the big wins?