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Outside-In Marketing: Using Big Data to Guide Your Content Marketing by James Mathewson and Mike Moran
James Mathewson and Mike Moran are giving away $100,000 of consulting for only $12.
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Reviews
Roger Wolfson
I have been friends with Roger Wolfson since the 90s when he was roommates with Mark Harrison on Capitol Hill and then later as an Associate of HHWinc, the first distributed virtual consultancy firm cum agency I had ever heard of, having neither brick nor mortar, ever. Without knowing it, I have learned so much from Roger. There's a lot of wisdom on him—and he's been wise since the 90s.
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Partners
My friend and Mentor Frank Burns of The Meta Network (Metanet) and Metasystems Design Group (MDG)
As an Army officer, Burns served two tours in Vietnam (Silver Star, Bronze Star with 2 OLCs). He created the military recruitment slogan "Be All That You Can Be" in 1980 and was director of "Task Force Delta" (an ad hoc working group of 300 U.S. Army psychic adepts that met quarterly at Fort Leavenworth, Kansas) beginning in 1983. In the same year, Burns created the Meta Network (TMN), one of the first public online communities. TMN was one of the consortia of online communities and networks that banded together to form the Electronic Networking Association in 1985. It describes itself as being "dedicated to learning and creative freedom". Burns ultimately became president of Metasystems Design Group.
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