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TUNG Brush influencer marketing case study from Kristen Matthews
It’s always very important to get your client on your side, on your team. If you don’t have their buy-in, they might not be willing to commit so much time, money, and resources to something that could fail–especially in a world with lots and lots of affiliate marketing and advertising products.
Located in
Influencer Marketing (IM)
Kimberly-Clark uses social quiz to woo talent
Kimberly-Clark created a BuzzFeed-inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark.
Located in
Social Media Marketing (SMM)
Halloween 2007 Influencer Campaign for The Pew Campaign for Fuel Efficiency
Back in 2007, during Halloween, my company, then named Abraham Harrison, landed Pew as a public affairs online influencer marketing client for the 2007 Energy Bill for the National Environmental Trust (NET).
Located in
Blog
2007 Google Apps Case Study: Abraham Harrison manages a successful virtual business using Google Apps Premier Edition
I was doing some searches on Google about Abraham Harrison, my first digital PR agency, and found this amazing old gem from 2007. AH was an earliest adopter of Google Apps and Google wrote a case study about the agency. I was living in Berlin at the time.
Located in
Online Reputation Management (ORM)
Skinny & Co. Case Study
Over the course of three months, Gerris contacted thousands of bloggers resulting in 500 posts, YouTube videos, and social media mentions from influencers across the board. This helped increase Skinny's audience reach and generate lots of new customers.
Located in
Cases
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