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Kindness opens many doors online: While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness.
Located in Blog
Influencer marketing is 1% inspiration, 99% perspiration: People are still inviting me to speak to their students! But who can follow Geoff Livingston? Nobody! Also, there were baked goods. Thank you to the lovely Brigitte Winter!
Located in Influencer Marketing (IM)
Thank You Skinny & Co Bloggers: Latest in a the series of thank yous to the bloggers and online influencers who have made Skinny and Company coconut oil's earned media influencer marketing campaign possible
Located in Influencer Marketing (IM)
Influencer Marketing (IM): Influencer Marketing
The State Of Earned Media Blogger Outreach: I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.
Located in Blog