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Janet Thaeler & Maryanne Conlin on Influencer Marketing
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Becoming an influencer is the best thing we have done; also, just say no to clients and products that won't work with social media marketing.
Located in
Influencer Marketing (IM)
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Kindness opens many doors online
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While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness.
Located in
Blog
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Launch your social campaign with guns blazing!
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When I have a client that needs something launched in a big way I go at it with guns-blazing.
Located in
Social Media Marketing (SMM)
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Take your bloggers and social media influencers to lunch
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Take your social media influencers to breakfast, coffee, lunch, drinks, dinner, nightcap — you decide what’s appropriate.
Located in
Social Media Marketing (SMM)
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Influencer marketing should not be about collecting influencers
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The worst thing about the internet has been the commodification of friendship
Located in
Influencer Marketing (IM)
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The state of the blogger outreach union ten years on
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The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers
Located in
Influencer Marketing (IM)
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The State Of Earned Media Blogger Outreach
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I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.
Located in
Blog
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The quantum mechanics of blogger outreach
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Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions.
Located in
Influencer Marketing (IM)
