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The state of the blogger outreach union ten years on
The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers
Located in Influencer Marketing (IM)
The State Of Earned Media Blogger Outreach
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.
Located in Blog
The quantum mechanics of blogger outreach
Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions.
Located in Influencer Marketing (IM)