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You can’t eat bare hands: In your business, how risky is your Plan A? Are you only chasing the big wins?
Located in Blog
The implications for PR if Twitter goes away: Twitter is more alive and vibrant today than ever before. It’s become as essential to real-time communication as amateur radio, broadcast radio and television, the cellular spectrum, POTS dial tone, water, sewage, electricity, and the internet. But it’s not uniquely essential to public relations, marketing, or advertising any more.
Located in Blog
Influencer outreach is more PR than marketing or advertising: Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.
Located in Influencer Marketing (IM)
How to court Google with chivalry and courtly love: Online reputation is a marathon and not a sprint.
Located in Blog
Effective PR Blogging: How to develop an effective public relations (PR) blog strategy for your company or organization.
Located in Blog