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Influencer Marketing (IM): Influencer Marketing
Thank You Skinny & Co Bloggers: Latest in a the series of thank yous to the bloggers and online influencers who have made Skinny and Company coconut oil's earned media influencer marketing campaign possible
Located in Influencer Marketing (IM)
Take your bloggers and social media influencers to lunch: Take your social media influencers to breakfast, coffee, lunch, drinks, dinner, nightcap — you decide what’s appropriate.
Located in Social Media Marketing (SMM)
The quantum mechanics of blogger outreach: Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions.
Located in Influencer Marketing (IM)