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Outside-In Marketing: Using Big Data to Guide Your Content Marketing by James Mathewson and Mike Moran
James Mathewson and Mike Moran are giving away $100,000 of consulting for only $12.
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Reviews
Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)
We spend so much time fretting about the number and quality of links that are associated with your websites that we often overlook or ignore how important it is that our business and marketing websites be tightly stitch together, from a series of patches into a beautiful quilt; or, maybe more apropos, take all of those music tracks, those songs, back into the studio and turn them from a series of singles into album. Released 50-years-ago on 26 May 1967, Sgt. Pepper’s Lonely Hearts Club Band. 13-tracks and 12 songs woven into a single musical narrative.
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Blog
Publish then revise for Google search
The sooner you chum the waters, the quicker you’ll attract all the sharks! The sharks don’t need beautifully-plated Kobe steak, they just need your blood and guts. In the time it takes to attract a gam, herd, frenzy, school or shiver of sharks in enough quantity to matter, you will surely have plenty of time to turn your first draft blog posts and your sturdy framework of site content into a high-quality meal.
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Blog
Search engine optimization (SEO) works like a champ
I collected all of my personal blog articles to-date on Search Engine Optimization (SEO) and have been handing them out to folks who still believe that SEO is snake oil and I thought I would share them with you, too, since most of you students of blogging actually want your words, your passion, and your voice to be heard.
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Blog
Search isn’t about search anymore, it’s about social
What does Google want? Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. This is in response to people’s time, talent, and treasure being spent more on automated systems, advertising, link-buying, and savvy inbound marketing programs than on doing what brick and mortar businesses have been doing for generations: community-engagement.
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Blog
Search Success Hinges on Site Speed
When it comes to getting your site organically to the top of Google Search, you must care as much about how your web server performs in response to requests, demand, load, and even denial-of-service attacks as you do about responsive design, meta tags, keyword density, social signals, inbound marketing, content marketing, or the perfectly-turned page title.
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Blog
SEO + Social = ORM
The goal of a successful online reputation management campaign is to own as many search results as you can — own, not just news about you — across the first two pages of Google search.
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Blog
SEO to Take You To 2019 and Beyond
SEO can seem at times like tip-toeing through a minefield. If you make one wrong move, things might just blow up in your face. Unfortunately, there are no easy hacks in this area. Search engines are getting better at analyzing and assessing web content every day.
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Blog
Should You Make Secondary Pages Non-Indexable? A Comprehensive Guide
Learn the benefits and drawbacks of making secondary pages non-indexable, and how to decide what's best for your website.
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Blog
Stop flying blind with SEMRush
My two-year-old WordPress blog, rnnr.us, has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO).
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Blog
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