Chris Abraham

Online Reputation Expert Chris Abraham Shares Best Practices To Protect Your Online Reputation: This article was originally published on the Argentum website on December 20, 2019 and written by Sara Wildberger
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GerrisCast Episode 3: What You Need to Know about Online Reputation Management (ORM): Today's episode is about online reputation management, often shortened to ORM, though I don't know if people call it ohhrmm.
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Online Reputation Management Defense Services: You are not helpless in the face of negative search results. A directed, well-executed, diligent campaign will place your desired results high in the list, pushing undesirable results down to irrelevant pages where the majority of Internet users do not bother to look. 90% of searchers never look past the first page – i.e. the first 10 results. 99% of searchers never look beyond the second page. We will work to get the undesirable results as far from those first two pages as possible
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Online Reputation Management (ORM): Chris Abraham co-developed Online Reputation Management (ORM) with Steve Stesney while employed by New Media Strategies (NMS) in 2002 and has been doing ORM for Abraham Harrison, Reputation.com with Michael Fertik, and Gerris Corp ever since.
Remove regrettable online tattoos with reputation management: The way you feel now about all those photos of you at the beach, in your suit, body-proud, tanned and drinking — liberation and joy — may end up making you feel completely different in your near future — trapped and ashamed. No matter how young you may be, reading these words, you need to start thinking long-game when it comes to your online reputation.
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Reputation management is not about dressing up mistakes: If you want to fix your online reputation, writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your own house in order.
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You Can’t Ignore the Power That Search Holds for Your Business: If you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? Just baby pictures, workout check-ins, adorable kittens and the self-indulgent ramblings of under-employed folks too far to either the left or the right to amount to much.
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You’re the culmination of what you’ve shared and kept online: If you haven’t been writing about what you know about marketing, public relations (PR), digital advertising, social media marketing, influencer marketing, content marketing, marketing automation, online reputation management (ORM), search engine marketing (SEM), and search engine optimization (SEO) on a blog or online publication for as long as you’ve been passionate about these subjects, you should start now.
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It’s not what Dove meant, it’s what people see: Dove has historically actively pursued women’s diversity in race, color, size, shape. This is a controversy of context in a world that is not only allowed but empowered to excerpt, crop, edit, and define meaning.
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SEO + Social = ORM: The goal of a successful online reputation management campaign is to own as many search results as you can — own, not just news about you — across the first two pages of Google search.
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