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Purple is a non-partisan coalition, campaign and movement. We span the breadth of American society to rediscover and recommit to our democratic values and institutions. It begins this November with a media and education campaign of unprecedented scope that will illuminate and dramatize the many glories of American democracy. WHY WE NEED TO ACT Some 23% of American millennials say that democracy is a “bad way” or “very bad way” to run the country.* More than 29% of the public recently expressed support for either a “strong leader” or “army rule”.** From 2017 to 2018, US citizens’ trust for government, business, non-governmental organizations and the free press plummeted 37%.*** Among 1400 young adults asked about the importance of democracy, only 39% said “absolutely important.” **** HOW WE MAKE A DIFFERENCE No matter the politics of the day, American democracy demands participation, and suffers amid indifference and mistrust. The fall Purple campaign will be the leading edge of a movement to promote and reward citizen engagement in our communities at every level. Choose an analogy: Are we a refresher course, reminding us of how a democratic society functions? Yes. Are we a playlist of content that tells the American story? Yes. Are we engineers, aspiring to nothing less than a new social norm for active citzenship? Yes. Are we a marriage encounter, helping us simply to fall in love with our democracy again? Yes. Maybe that above all. Along the way, we are literally building a brand, a Purple banner of proud participation to be hoisted by the many organizations and individuals already committed to the mutual goal of restoring faith in the American Way. That bears repeating: restoring faith in the American Way. There is hardly in the world a more pressing need. And there is surely no more worthy goal.