Chris Abraham

Final thank you to Skinny Coconut Oil online influencers: We're at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. That's a lot of sterling positive mentions in only three months!
Located in Influencer Marketing (IM)
How NOT to pitch an influencer: Influencers did not fall off a turnip truck. If they don’t see the value in the pitch, they won’t post; if they fancy that you’re just asking them to post because you want to vampire bat on their Google juice, then you’re likely to be in a whole lot of #fail and possibly a whole lot of pain. The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind, and generous follow-through.
Located in Influencer Marketing (IM)
Influencer Marketing (IM): Influencer Marketing
Influencer marketing should not be about collecting influencers: The worst thing about the internet has been the commodification of friendship
Located in Influencer Marketing (IM)
Influencer Marketing: Persistence is Fertile: If you assume someone isn’t interested in getting to know you better just because they don’t hear you the first or second time, then you’re doomed. The Internet is the busiest, loudest, most distracting place ever created. It’s global, impersonal, and mostly anonymous.
Located in Influencer Marketing (IM)
Influencer outreach is more PR than social media: Discover and engage your allies with long-tail blogger outreach
Located in Influencer Marketing (IM)
Janet Thaeler & Maryanne Conlin on Influencer Marketing: Becoming an influencer is the best thing we have done; also, just say no to clients and products that won't work with social media marketing.
Located in Influencer Marketing (IM)
Kimberly-Clark uses social quiz to woo talent: Kimberly-Clark created a BuzzFeed-inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark.
Located in Social Media Marketing (SMM)
Kindness opens many doors online: While it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the Inbox and the secret sauce of any successful blogger PR campaign is kindness.
Located in Blog
Launch your social campaign with guns blazing!: When I have a client that needs something launched in a big way I go at it with guns-blazing.
Located in Social Media Marketing (SMM)

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