Chris Abraham

How NOT to pitch an influencer: Influencers did not fall off a turnip truck. If they don’t see the value in the pitch, they won’t post; if they fancy that you’re just asking them to post because you want to vampire bat on their Google juice, then you’re likely to be in a whole lot of #fail and possibly a whole lot of pain. The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind, and generous follow-through.
Located in Influencer Marketing (IM)
What clients want and expect from influencer marketing: Clients want sales. In terms of KPIs (Key Performance Indicators), sales are king. People want to make money—not after seven-touches or down the road—but now!
Located in Influencer Marketing (IM)
Influencer Marketing (IM): Influencer Marketing
Launch your social campaign with guns blazing!: When I have a client that needs something launched in a big way I go at it with guns-blazing.
Located in Social Media Marketing (SMM)
Take your bloggers and social media influencers to lunch: Take your social media influencers to breakfast, coffee, lunch, drinks, dinner, nightcap — you decide what’s appropriate.
Located in Social Media Marketing (SMM)
Kimberly-Clark uses social quiz to woo talent: Kimberly-Clark created a BuzzFeed-inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark.
Located in Social Media Marketing (SMM)
Search isn’t about search anymore, it’s about social: What does Google want? Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. This is in response to people’s time, talent, and treasure being spent more on automated systems, advertising, link-buying, and savvy inbound marketing programs than on doing what brick and mortar businesses have been doing for generations: community-engagement.
Located in Blog
The State Of Earned Media Blogger Outreach: I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.
Located in Blog

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