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Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about Breitbart News’ call for a boycott of Kellogg’s after the cereal company pulled its ads, the suggestion that we should stop measuring employee engagement, PR’s ability to propel Virtual Reality into the mainstream, the need for brands and agencies to adapt to a voice-driven world (with Amazon Echo and Google Home becoming new means of searching and engaging), the latest from the fake news front, and much more.

Chris Abraham and Frank Eliason join Shel Holtz for this week’s episode, commenting on the ongoing United Airlines crisis, continued interest in the new federated Mastodon social network, how PR would look without Twitter, Burger King’s subversive commercial that hacked Google Home and Wikipedia, and Burston-Marsteller’s ombudsman answer to fake news.

Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about Breitbart News’ call for a boycott of Kellogg’s after the cereal company pulled its ads, the suggestion that we should stop measuring employee engagement, PR’s ability to propel Virtual Reality into the mainstream, the need for brands and agencies to adapt to a voice-driven world (with Amazon Echo and Google Home becoming new means of searching and engaging), the latest from the fake news front, and much more.

Welcome to episode #15 of For Immediate Release. This week’s panel includes digital communications consultant Chris Abraham, Thornley-Fallis Communications CEO and Inside PR co-host Joseph Thornley, and marketing technology specialist and business strategist Lynette Young. This week’s episode covers new FTC guidance on native advertising, Edelman’s restructuring, whether the end to a ban on broadcasting Radio Free Europe and Voice of America in the U.S. has led to PR assignments, the downside of workplace collaboration, and whether share buttons cause more trouble than their worth. Dan York’s Tech Report covers the malware attack on Hyatt, the inclusion of adblocking software in a computer manufacturer’s default browser, and the war of words between Medium founder Ev Williams and blogging pioneer Dave Winer.