Search results

Why your keywords suck and are outdated

You won’t confuse your visitors or piss off Google Search if you start posting historical newsletters, news items, press releases, product launches, and blog posts — as long as you’re honest.

When it comes to SEO, I don't just advise with platitudes. I get the work done, from soup to nuts. When I talk SEO, I mean organic search engine optimization, not including black hat link building or buying ads. I work hard on making your site faster, better, more complete, and I make sure all your images have ALT tags, all your copy has keywords, all your CSS and JS are optimized and cached, and I will make sure you're wired to Google Analytics, Google Webmasters, Bing Webmaster Tools and even Yandex. I'll implement Yoast SEO, if you're on Drupal or Wordpress, and I'll even get you onto the Cloudflare CDN for free to help speed things up.

You'll easily need to take an entire year of constant gardening on order to effect Google in any real way during an online reputation management campaign.

This is an interesting book because it's written by enterprise-level Search Engine Marketing (SEM) geniuses. They eat big data for breakfast every day.

We spend so much time fretting about the number and quality of links that are associated with your websites that we often overlook or ignore how important it is that our business and marketing websites be tightly stitch together, from a series of patches into a beautiful quilt; or, maybe more apropos, take all of those music tracks, those songs, back into the studio and turn them from a series of singles into album. Released 50-years-ago on 26 May 1967, Sgt. Pepper’s Lonely Hearts Club Band. 13-tracks and 12 songs woven into a single musical narrative.

Populism 2017 — stop trying to appeal to your Headmaster or the Yale Law Journal, the future’s in that other bubble, a bubble where your choice of words and how you write them color your writing as much as does the content.

You employees and staff are the flesh and blood and memory of your company. Interview them as the source of your content marketing strategy. Allow them to become part of the company's narrative. It'll help both your online reputation and your natural organic search success.