Search results

Here's a checklist to help you optimize a new website for both Google and Bing. Please note that both search engines have a lot of overlap in terms of what they consider important for SEO, but there are some platform-specific tips as well.

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When it comes to getting your site organically to the top of Google Search, you must care as much about how your web server performs in response to requests, demand, load, and even denial-of-service attacks as you do about responsive design, meta tags, keyword density, social signals, inbound marketing, content marketing, or the perfectly-turned page title.