Search results

When speaking about what we do people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression anyone gets when they’re introduced to your brand online. While SEO is an excellent way of getting your company to the top of search, there are nine other results that come up during these searches as well.

Blogrolling sites that you want to be connected to can lead to reciprocal linking. The nature of the blogosphere lends itself to linking. The process of exchanging links with other websites is called Reciprocal Linking.