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Launch your social campaign with guns blazing!
When I have a client that needs something launched in a big way I go at it with guns-blazing.
Located in Social Media Marketing (SMM)
SOCi allows me to load up on topical social content and then let go
What makes SOCi so perfect for me is that whenever I post something to my bandit 9Round Penrise Square bandit accounts, they always look really nice unlike those terrible posts that people drop into places like Facebook and Google+ where the stupid URL is in the post, where it really shouldn’t be, at least on Facebook.
Located in Social Media Marketing (SMM)
In praise of social media mediocrity
Social media rewards consistency, persistence, and attention, even if it isn't super-service or if you take a full 24-hours to respond to a query or concern.
Located in Social Media Marketing (SMM)
Healthcare Needs Social Media Influencer Marketing
There are thousands of people online this very moment who are working hard on sorting out how to make the most of a life that has been affected by illness and disease — their own or as caregivers. Tens of thousands. Being a caregiver isn’t easy and walking into the brick wall known as diagnosis is even harder and more life-changing.
Located in Social Media Marketing (SMM)
Five social media courses make one social media strategy meal
Most social media marketing strategies are like my mum and me in Genova: we were supremely blissed-out happy with our experience of the authentic, delicious, "to the tooth" spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter, pasta a la Facebook, and lasagna al Instagram.
Located in Social Media Marketing (SMM)
Social Media Marketing (SMM)
Social Media Marketing
The business of reviews and search for small hotels and restaurants
If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush about you online in authentic, open, persuasive, and passionate reviews and testimonials.
Located in Search Engine Optimization (SEO)
Slow and steady content-creation wins the Google Search race
Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.”
Located in Search Engine Optimization (SEO)
How to court Google with chivalry and courtly love
Online reputation is a marathon and not a sprint.
Located in Search Engine Optimization (SEO)