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My influencer marketing tools of the trade
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I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients when we do blogger outreach and influencer engagement campaigns.
Located in
Influencer Marketing (IM)
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Why 9Round should be using SOCi for social media management
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OK, this may well be my weirdest post ever, so bear with me. This isn't actually happening; it's theoretical. SOCi is a former client and 9Round is my new HIIT kickboxing gym.
Located in
Social Media Marketing (SMM)
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Launch your social campaign with guns blazing!
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When I have a client that needs something launched in a big way I go at it with guns-blazing.
Located in
Social Media Marketing (SMM)
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SOCi allows me to load up on topical social content and then let go
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What makes SOCi so perfect for me is that whenever I post something to my bandit 9Round Penrise Square bandit accounts, they always look really nice unlike those terrible posts that people drop into places like Facebook and Google+ where the stupid URL is in the post, where it really shouldn’t be, at least on Facebook.
Located in
Social Media Marketing (SMM)
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In praise of social media mediocrity
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Social media rewards consistency, persistence, and attention, even if it isn't super-service or if you take a full 24-hours to respond to a query or concern.
Located in
Social Media Marketing (SMM)
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Healthcare Needs Social Media Influencer Marketing
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There are thousands of people online this very moment who are working hard on sorting out how to make the most of a life that has been affected by illness and disease — their own or as caregivers. Tens of thousands. Being a caregiver isn’t easy and walking into the brick wall known as diagnosis is even harder and more life-changing.
Located in
Social Media Marketing (SMM)
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Five social media courses make one social media strategy meal
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Most social media marketing strategies are like my mum and me in Genova: we were supremely blissed-out happy with our experience of the authentic, delicious, "to the tooth" spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter, pasta a la Facebook, and lasagna al Instagram.
Located in
Social Media Marketing (SMM)
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Social Media Marketing (SMM)
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Social Media Marketing
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Being Pretty Isn’t Enough For Social Media Marketing
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I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. A symptom of this disease is an expectation that others will go out of their way to pursue you.
Located in
Blog
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The business of reviews and search for small hotels and restaurants
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If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush about you online in authentic, open, persuasive, and passionate reviews and testimonials.
Located in
Blog
