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Chris Abraham and Frank Eliason join Shel Holtz for this week’s episode, commenting on the ongoing United Airlines crisis, continued interest in the new federated Mastodon social network, how PR would look without Twitter, Burger King’s subversive commercial that hacked Google Home and Wikipedia, and Burston-Marsteller’s ombudsman answer to fake news.
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Today’s panel features digital strategist and technologist Chris Abraham, Zeno Group EVP Frank Eliason, and Cision SVP Heidi Sullivan. Today’s discussion topics: Is the PR community going about influencer marketing all wrong? Is it earned or paid media? Medium could be the (or a) future of online publishing. Can we please stop treating Millennials like they’re an alien race? No matter how many times lists of transgressions are published, PR practitioners continue to piss off journalists. And much more, including Dan York’s report on Verizon’s acquisition of Yahoo!
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