Search results

When the shit hits the fan and you, your client, your company, or your brand ends up in the entirely wrong sort of spotlight and you don’t fully subscribe to the axiom “I don’t care what the newspapers say about me as long as they spell my name right” then you’re going to need to focus on two things right away. In this order: first, of course, address the media about the issue in real life; second, preemptively and proactively prepare yourself for catastrophically-negative search results that will outlive and haunt you well past your devestating time in the limelight.

If you haven’t been writing about what you know about marketing, public relations (PR), digital advertising, social media marketing, influencer marketing, content marketing, marketing automation, online reputation management (ORM), search engine marketing (SEM), and search engine optimization (SEO) on a blog or online publication for as long as you’ve been passionate about these subjects, you should start now.

Most social media marketing strategies are like my mum and me in Genova: we were supremely blissed-out happy with our experience of the authentic, delicious, "to the tooth" spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter, pasta a la Facebook, and lasagna al Instagram.

The goal of a successful online reputation management campaign is to own as many search results as you can — own, not just news about you — across the first two pages of Google search.

I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation.com, Gerris, or for Status Labs: too little content online!

Gerris and Chris Abraham offer specialized Online Reputation Management (ORM) to safeguard and improve your brand's online presence. With a focus on controlling search results and employing strategic content creation, our global team provides 24/7 support to handle any social media crises and ensure you are seen in the best light online. Take control of your digital footprint with Gerris' ORM services.

Infomercials, major Hollywood pictures, and President Donald J. Trump are doing it, so should you.

Reputation management is not about dressing up mistakes. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

When speaking about what we do people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression anyone gets when they’re introduced to your brand online. While SEO is an excellent way of getting your company to the top of search, there are nine other results that come up during these searches as well.