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Sam Ford

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Sam Ford consults and manages projects with leadership teams in journalism, media/entertainment, academia, civic engagement, and marketing/communication. Previously, he was VP, Innovation & Engagement, for Univision’s Fusion Media Group.

Before that, he was a director at strategic communications firm Peppercomm, working on audience engagement and digital strategies with a wide range of B2B and B2C clients. While there, he was named both 2014 Digital Communicator of the Year and a 2014 Social Media MVP by PR News, as well as 2011 Social Media Innovator of the Year by Bulldog Reporter. During that time, he served as both a member of the Board of Directors of the Word of Mouth Marketing Association and as co-chair of their Ethics Committee.

Sam is co-author of the 2013 NYU Press book, Spreadable Media. The book has been translated into Spanish, Portuguese, Chinese, Korean, Italian, Swedish, and Polish and was named one of Strategy+Business’ 2013 Best Business Books and voted as a “Top 10 Best Marketing Book You Read This Summer” by the readers of Advertising Age. He has also been a regular contributor to publications like Harvard Business Review, Fast Company, and Inc.

He’s a research affiliate with MIT Comparative Media Studies/Writing, a lead producer on the Future of Work in Kentucky Initiative with the MIT Open Documentary Lab, a Knight News Innovation Fellow with Columbia University’s Tow Center for Digital Journalism, and co-founder of the Artisanal Economies Project. Sam also teaches in Western Kentucky University’s Popular Culture Studies Program. Find more at Sam's website.