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Website Load Time Statistics: Why Speed Matters in 2020

Using the latest research and statistics, the guide delves into the factors that affect website speed, the difference between mobile and desktop browsing & buying, how web speed impacts online business purchasing & optimisation, as well as what is required to improve it featuring digital expert contributors.

Web Speed and Business

Web speed is a vital necessity for any modern website or eCommerce business to keep users and customers satisfied and trustful. By optimising even 0.1 second of user waiting time can increase retail conversions by 8.4% and average order values by 9.2%. According to 51% of US buyers, a slow website was cited as the reason why they'd abandon a purchase. If Amazon's site slowed down by just a second, they'd lose $1.6 Billion!

Web Speed and Mobile Browsing

As mobile browsing now accounts for 58% of site visits, and 85% of mobile users expecting pages to load faster than a desktop, the need for optimising website load speeds across all devices is important too. Every second of load time increases the bounce rate (leaving the site), with 40% of users waiting no more than 3 seconds before abandoning the site.

Website Builder Expert has just launched a new resource guide aimed at showing why website page load speeds matter more than ever for websites and online businesses in 2020.

 
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