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Starting a Business? It Pays to Seek Niche Advice

Starting a business is no laughing matter. It’s probably one of the most difficult things that you’ll ever do in your life, aside from raising a family. It takes many considerations, it requires a lot of patience and hard work, you need to be dedicated, and it can collapse around you if you’re not vigilant.

Many people are put off by the idea of starting a business that could end up being a waste of time, so it’s completely understandable if you’ve yet to even start up your business plans.

However, there are plenty of ways to get an upper hand when it comes to starting your first business. Knowledge is one of the best ways to improve your success rate, but where you get it from is going to have a huge impact on your success rate.

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Where should I get my startup info from?

Anywhere but the internet. It’s a little counterproductive saying that in a blog post, but that’s the reality of it. Any advice that you read in this blog post, or any article on the internet for that matter, is probably going to be out of date when you read it. You simply can’t make evergreen content that is guaranteed to work for you. It might be relevant to the day or week it was written, but it’s likely going to be ineffective.

Instead, take what you read with a grain of salt, especially if it’s highly specific. If it’s just general startup information, such as embracing failures and how to identify business opportunities, then it’s perfectly applicable and should work. However, anything that goes into specifics such as what products to sell or what services to use, should probably be avoided or at least heavily criticized before you follow it.

What is niche advice?

Niche advice is an exception to this rule, especially if you get it from a living source such as a frequently-updated website, a business coach, or even a niche service such as a learning management system (LMS) marketing specialist. The idea is that you need to be contacting people that have been in your shoes before. People that are in your industry, sell similar (or even the same) products and were once a startup like you.

Niche advice gives you a much better understanding of your particular industry instead of general information that could apply to many different businesses. Sure, general information is usually always correct, but it’s not very effective because it fails to touch on specific points that could drastically grow your business.

Be careful who you listen to

In short, you need to watch who you listen to and why you’re listening to them in the first place. If it’s a random article on the internet (yes, even like this) then you should always take its advice with a grain of salt. If you really want the best advice, then you need to speak to specialists who understand your business, your position and also your industry–it’s the only way to progress quickly without failing over and over again.

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