Does Your Business Need Digital Marketing?

Digital marketing can get a bad reputation for being invasive. It can include annoying ads, tracking you everywhere you go over the internet, popping up when you’re busy concentrating on something else, or getting in the way when you want to watch a video. Badly done digital marketing doesn’t help anyone, and it could even hurt your business, rather than improve it.

So, how do we improve this reputation, and does your business even need to think about ‘digital marketing’ at all?

What is Digital Marketing?

Digital marketing is, broadly, any marketing carried out online. But this terminology doesn’t describe the sheer breadth of the task, or whether or not you should invest as a company.

Instead of thinking about digital marketing in the singular, begin to consider digital marketing as a holistic approach to marketing. Aligned messages on well-branded content can really improve a company’s look and reputation with their target audience.

Key Digital Marketing Needs

There are a few things your business should consider investing in when it comes to digital marketing. These will ensure you are found and recognized online and that you will have the opportunity to communicate with your customers.

A Decent Website

A decent, mobile-optimized website is an absolute must for all businesses. It’s where your customers will go to find out about you, meet your team, contact you and hopefully convert into customers.

SEO

Search Engine Optimization cannot be undervalued: ALT Agency and SEO agency Birmingham understand that approaching SEO is a big task, but with careful planning and execution, your website could rank higher, gain you more leads and convert to more sales.

Email List

There’s a strong argument to suggest that since the implementation of the General Data Protection Act (GDPR) in 2018, email marketing is dead. As we see from the statistics, however, email is still used by over 90% of all age groups over 16, and it is one of the first things people check in the morning. Email is a great way to build rapport with your customers, as well as offer special services and discounts to loyal fans.

Social Media

Social media can be a bit of an uphill battle with some companies. There are plenty of horror stories about how social media goes bad, but there are also plenty of good news stories about how a great social media presence helps businesses and brands to communicate with their customers.

Just like email, social media can be a great way of building rapport with customers and fans, as well as reaching many age groups and a diverse range of individuals.

One of the main things to be wary of when working on social media in your digital marketing strategy is just how much time you spend on it. Creating good content, posting, engaging, and moderating a community can be an excellent way for businesses to connect, but it can also be a resource drain if it becomes too much. Make sure you’ve got the balance right one this one.

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